Evolution of The Bumper-Guard
The Sovereign team took up the challenge to design an effective, attractive accessory that does not compromise on any of the vehicle features. To provide optimal protection for vehicle occupants, and cater for the international pedestrian safety vehicle standards, an alternative to conventional bullbars had to be found.
With the support of Queensland based suppliers, using advanced manufacturing materials and methods, a new vehicle front protection system was created to establish a new benchmark for the industry. The attractive design of the Sovereign-Bumper-Guard™ compliments the vehicle features and is mounted directly to the vehicle “crash structure”.
All care has been taken not to impede or reduce the function of features of modern vehicles. Extensive computer modeling and internal testing has been carried out, as well as third party tests measuring “air-bag compliance”, effectiveness, and ensuring that the design meets the European Standards regarding pedestrian safety.
In order to deliver the above requirements, a novel mounting system has been developed. Instead of using a conventional metal bracket arrangement, a multi-point mounting system has been developed that, in low impact speed incidents, absorbs impact loads without experiencing permanent deformation. This is the Sovereign Bumper-Guard Absorber™.
It is the belief of our design team that accessory designs must evolve in the same way that vehicles evolve. That approach led to the creation of a modular product system utilising manufacturing methods that give us the styling capability to make the Sovereign-Bumper-Guard™ an integral part of each unique vehicle model. The connection of the product to the vehicle is done via its Absorber mounting system.
Due to the high cost of extensive local product development projects, in recent years the Australian accessory industry has been increasingly affected by imports of conventional product designs. This trend has been applied by trading companies that are driven mainly by their short term goals, rather than making investment in innovative new designs that keep up with the changes in motor vehicles and new global safety standards. With our new product we are making an effort to retain unique local design know-how and a commitment in using local, superior raw-materials and manufacturing skills.
Read more about the Industry Background of vehicle protection and safety standards
